Boi

When the autoresponder is running it substitutes special codes that you place into your e-mail message with the corresponding information that it finds in the table for that subscriber. Let's look at an example:

Dear !fname

Just wanted to drop you a message and thank you for subscribing to my newsletter. You will be hearing from me often so expect to hear about all the great deals and discounts that others don't know about on a regular basis !title !last_name,"

If you examine the above example carefully you'll see certain codes that begin and end with a tilde (!). If your autoresponder database has the subscriber's first and last name, their preferred title, and the name of the city they live in, creating a personalized e-mail message like this one would be a breeze to do.

Why bother with this type of personalization? Not only refinance mortgage refinance personalization create a feeling of connectivity between the reader and you, but using personalization has proven to increase response rates by an order of magnitude in study after study.

And it's not only names and cities that are candidates for personalization. You can use your autoresponder to create subscriber-specific fields that translate into account numbers, product descriptions, special offers cheap Prozac by region, age, etc., or nearly anything else that you want your customer to see. The uses for personalization are limited only by the power of your imagination.

Personalizing Your Messages

How well does personalization work? Let's take a look at a case study involving the ASPCA, a U.S.-based non profit organization that is involved in animal rescue.

During the organization's Holiday Donation Campaign, the ASPCA decided to segment its e-mail list into three groups which included cat lovers, dog lovers and people who had no specific affinity to either species. A personalized letter was developed for each group.

The e-mail asked each recipient to sponsor a pet and send in a donation on that pet's behalf. The campaign was sent to past donors as well as to newsletter subscribers who had never made a donation.

Their basic "Help us find safe homes for the holidays" message was sent to the group with no affinity to any species. The remaining groups received a message with a modified subject line that mentioned cats or dogs. The body of the letter was personalized by using the word "cats" or "dogs" in the appropriate places. Appropriate graphics were added.

According to the report:

"Response rates for personalized appeals were significantly higher than those for recipients who had not provided an advanced profile. Among donors, the response rate was 230 percent higher on average for the personalized message, and among non-donors, it was 86 percent higher on average for the personalized message."

What an amazing return on investment the ASPCA realized simply by taking time to create a personalized campaign! There's no reason why you can't increase your results by as much as 230% or more by employing similar tactics.

Do you want to learn more about how I do it? I have just completed my brand new guide to article writing success, 'Your Article Writing and Promotion Guide'

Download it free here: Secrets of Article Writing

Do you want to learn how to build a big online subscriber list fast? Click here: Secrets of List Building

Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.

// posted by yemdgptoe @ 3:57 AM 0 comments